Call Tracking allows you to track calls from your site and know exactly what advertising activity brought them there; whether it was from another site, Google or your own paid search campaign.
So no longer will you have to guess how your caller has discovered you.
Call tracking is a vital tool for any company that spends money on advertising across multiple stations. Customers with AdWords have an intrinsic need to track the calls that are relevant to their key words, to be able to understand which keywords deliver call conversions. markting call tracking
With no visibility of telephone conversions, it is not really feasible to figure out if your investment from the key words in your portfolio is providing value or not. Is just tracking AdWords telephone conversions ?
This is where the power of a 3rd generation phone tracking system like Call Conversions Tracking comes from, as it allows you to see your ROI for each of these vital channels not just Google PPC. This can be essential actionable data allowing you to optimise the efficacy of all your marketing and advertising channels, key to the success of any business enterprise.