Holiday Parks in Cornwall

Cornwall Holiday Park has grown into one of the great national associations. Generations of families, by the turn of the century onwards, have left Cornwall’s cities to head for two weeks summer holidays on the British shore.
The Holiday Park needed a fairly humble beginning, essentially offering lodging, food and entertainment under one roof, more often than not on the edge of a large traditional seaside town like Blackpool, Skegness or Great Yarmouth. Trevornick
These holiday parks were very popular with families searching for affordable holidays, in a time when international travel was expensive and unobtainable for a large proportion of the overall public.
Nevertheless as international travel became more affordable Britain saw the rise of the package holiday in the 70’s and 80’s, which meant that Cornwall holidays no longer provided the value that was such a special selling point for many of the popular parks. Together with the new found competition from guaranteed sun, cheap lodging, food and beverage, UK holiday parks came under increasing pressure.
The tough occasions that faced the sector were certainly compounded by a shift in understanding of this holiday park encounter. When you mentioned holiday parks people started to consider this popular TV series Hi-de-Hi and never ending rounds of knobbly knees competitions, donkey rides and crimson coat style entertainment. Unfortunately combined with cold and windy chalets and tasty food!
The holiday park has however come a long way since its humble beginnings and in the past ten years the sector has seen a huge revolution in the breadth, quality and style of holiday parks offered in Cornwall.
Like most UK tourism business the independent and numerous holiday park owners started to find a decrease in the interest in their own holiday offering. The park owners came up with numerous solutions to counter the understanding and the enhance the standard of the holiday park encounter.
Primarily the lodging was upgraded. Customers were no longer happy with basic amenities, so holiday parks spent countless enhancing lodging facilities, from updating the standard rooms to creating penthouse flats with plasma TV’s, four poster beds and room services. This led in holiday parks giving a more upmarket feel to all their lodging and provided customers with a much greater selection of choice.
Second the entertainment offering changed hugely. Some UK parks started to specialise in just offering specific entertainment breaks. Leading comedians, shows and musical actions have started to top the invoice and themed weekends specialising in entertainment like continent american, 60’s revivals and dance and sport breaks. Parks have also become better at targeting key groups like adult weekends, family activity holidays or special occasions such as stag and hen groups.
Thirdly the traditional three meals a day that of parks has probably seen the best change. To adapt to the shift demands of holiday makers more and more parks have started to provide self catering options instead of providing half or full board and charging extra for foods. A number of the bigger chain parks also have gone even further and do not offer you any catering, just inviting the restaurants and fast food places to supply food on the Park. However, because the parks themselves have diversified, offering different things to different holiday markets, so has the catering, plus some holiday parks today make a virtue of how they provide three best quality foods all day.
One example of a company who remained ahead of the match was Potters Leisure Resort. Since Cornwall’s only Five Star Independent Park they had long been investing to high quality infrastructure, entertainment and catering and the initial costs of this project have been rewarded with a reputation for high quality holiday park encounter.
But Potters aren’t the only company offering high quality park style holidays. More and more developments in Cornwall are building the lodge style accommodation away from the standard holiday park centers of seaside cities. The inland lodge fashion developments have moved away in the’playground’ image and today provide champagne and hot tubs style breaks in a calm and secluded rural atmosphere. With so much innovation in the business holiday parks will continue to provide more of what the holidaymaker wants and needs – a high quality holiday experience.